By Kristan L. Anderson, CEBS, CFP®
Big data and data analytics is becoming prevalent in every area of our lives. So, what is it and what does it mean for our portfolios?
Big data is a catch-all term for large data sets that may include unstructured data (think: text, audio or video). More and more companies are using these data sets to analyze and determine trends on which they can base business decisions. Data analytics has been used in mutual fund investing in the past. But as artificial intelligence and systems built to analyze large data sets allow easier access to this type of knowledge, big data may factor into more fund